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CXO Bi-Weekly Brief: Enterprise Software Selection Intelligence – Oct ‘26, Ep 9
Oct 9th, 2026 | 1 PM ET
Enterprise software is moving fast toward agentic AI. So, this CXO Buyers Brief covers the latest ERP, CRM, HR, and enterprise AI trends. First, Oracle expands Fusion with Fusion Claw. Next, Certinia introduces its System of Action architecture. Meanwhile, Pipefy launches AI agents for HR. Betterworks also adds AI-powered workforce readiness. As a result, AI agents are moving deeper into enterprise workflows.
Meanwhile, CRM and customer service are evolving too. Zendesk adds real-time voice translation. Next, Pipedrive launches Nova for AI-powered meeting intelligence. Gainsight connects customer context with Agentforce and Slack. In addition, HubSpot expands its OpenAI partnership. Salesforce and NVIDIA also introduce a CRM reasoning model. At the same time, AWS and Salesforce expand their integrations. Therefore, AI is becoming increasingly embedded across customer and revenue workflows.
Finally, AI is spreading across analytics, marketing, and retail. Circana launches an AI-powered Analysis Builder. Meanwhile, Knak expands AI into mobile messaging. Syntax also introduces an SAP-based retail promotion solution. Overall, enterprise software is becoming more autonomous and action-oriented. However, the implications go beyond AI features. So, this briefing analyzes what these developments mean for enterprise software buyers, AI strategy, technology architecture, and digital transformation.
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Insights Covered:
Oracle Extends Fusion Agentic Applications with Introduction of Fusion Claw Certinia Unveils Its System of Action Architecture Pipefy Launches an AI Agent Gallery for HR Processes Zendesk Introduces a Real-Time Voice Translation Solution for Contact Centers Betterworks Debuts New AI-Powered Workforce Readiness Capabilities Syntax Reveals a Retail Solution Built in Collaboration with SAP AWS and Salesforce Expand Their Partnership with New Integrations Circana Launches an AI-Powered Analysis Builder Gainsight Reveals New Headless Agentic Integrations with Agentforce and Slack HubSpot and OpenAI Expand Their Partnership Knak Releases a Mobile Message Builder Pipedrive Announces the Availability of Its AI Meeting Intelligence Capability Salesforce and NVIDIA Introduce a CRM Reasoning Model
Speakers
Sam Gupta
CEO | ElevatIQ
For nearly two decades, Sam Gupta has been a thought leader in digital transformation, specializing in enterprise business software. He is ranked the #1 thought leader in ERP and CRM and #5 in digital transformation on Thinkers360. Previously, he led large-scale transformation initiatives for Fortune 500 organizations. Today, he serves as CEO of ElevatIQ, where he advises SMBs on ERP, AI, and digital transformation. In addition, Sam regularly speaks at industry conferences, contributes to leading publications, and hosts the WBSRocks podcast.
Phil Coerper
Managing Director | Ringling Business Solutions
Phil Coerper has provided over 25 years of Executive Leadership across a wide range of industries and markets. Driven by a hands-on, collaborative management style; Coerper leads business transformations delivering accelerated growth and exceptional shareholder value.
Robert Kramer
Managing Partner | KramerERP
Robert Kramer covers AI, ERP, SCM, data, and security, with a focus on real-world performance. He is the founder of KramerERP, a boutique advisory firm advising on ERP modernization, data strategy, and AI readiness. With over 30 years of experience in enterprise systems, manufacturing, and operations, he was previously VP and principal analyst at Moor Insights & Strategy.
Michael Fauscette
CEO | Arion Research
High-tech leader, board member, software industry analyst and podcast host, Michael is a thought leader and published author on emerging trends in business software, AI, generative AI, agentic AI, digital transformation, and customer experience. Michael is a Thinkers360 Top Voice 2023 and 2024, as well as a Top Ten Thought Leader in Agentic AI, Generative AI, CRM, Product Management, and Design. Michael is the Founder, CEO & Chief Analyst at Arion Research, a global AI and cloud advisory firm; advisor to G2, Board Chair at LocatorX; and board member at SpotLogic.
Shrestha Dash
Industry Research Analyst | ElevatIQ
Shrestha Dash is passionate about uncovering actionable insights and exploring the evolving technology and digital transformation landscape. As an Industry Research Analyst at ElevatIQ, she specializes in ERP, enterprise software, and digital ecosystems.
