Download the Research Note
Top 15 Retail Digital Transformation Trends in 2024
Are you eager to explore the top retail digital transformation trends for 2024? Do you want to understand how macroeconomic factors may affect retail digital transformation initiatives? Are you looking to understand how market consolidation might drive architectural changes and business processes for retailers? Are you looking to plan your career in a specific enterprise software ecosystem? If so, you have come to the right place.
This concise research note, produced independently and without vendors’ influence, spans over eight pages. Offering brief insights into retail digital transformation trends, it details how they might impact enterprise software ecosystems. It talks about both macro factors such as economic growth, inflationary conditions, and geopolitical tensions. Then, It provides insights into micro factors such as mergers and acquisitions — or factors such as product and corporate strategy of different enterprise software vendors.
To create this report, we actively monitor enterprise software companies focusing on retailers impacting digital transformation trends through a variety of sources. These sources include surveys, interviews, and panel discussions. They also include proprietary databases, customer inquiries, industry reports, vendor briefings, and user forums. This guide is specifically designed for retail executives building a case for transformation in their organizations — or retail software product executives planning their R&D spend. This guide will also be helpful for retail digital transformation practitioners when planning their careers.
Questions this report will answer:
How will last-mile traceability improvements impact consumer expectations and supply chain efficiency?
What role do mergers and acquisitions play in enhancing supply chain visibility and forecasting?
How will AI and deepfake technologies redefine in-store experiences and omnichannel interactions?
What are the key drivers behind the widespread adoption of AI-augmented products in everyday consumer goods?
How might global elections in 2024 influence sustainability initiatives and regulatory demands?
What strategies can retailers implement to mitigate the effects of ongoing supply chain disruptions?
How will economic recovery and anticipated interest rate cuts impact marketing budgets and technology investments?
What advantages does micro-fulfillment offer in reducing logistics costs and improving proximity to customers?
How will the expansion of AI and QR codes transform omnichannel and unified commerce strategies?
What new applications of QR codes are expected to enhance warehouse operations and customer engagement?
What benefits does retail digital transformation trends such as expedited content generation offer brands, and how will it impact content quality and competition?
This is Our
Case Study
A brief walkthrough of a recent customer who went through the process of developing the strategy to transform their current eCommerce operations to include a buy-online-and-pick-up-in-store and buy-in-store-ship-to-home business model.
Problem
A leading fashion retailer with more than 30 stores throughout the United States was struggling with the customer experience and accommodation of business models such as buy-online-pick-up-in-store due to disconnected eCommerce and fulfillment systems. They needed omnichannel experience that could transform their experience and help them compete with their larger peers.
Solution
They hired ElevatIQ to assess their as-is and to-be state and come up with the strategy to enable the needed experience. Through the series of workshops and secondary research of their data, ElevatIQ formulated a strategy with the changes in business processes, information architecture, and systems.
Outcome
The strategy resulted in a clear alignment of their executive teams with a refined understanding of their business processes and operations. The strategy also resulted in a clear understanding of the investments and solutions required to implement the strategy.
