Download the Research Note
Top 15 Retail Digital Transformation Trends in 2025
Are you eager to explore the top retail digital transformation trends for 2025? Do you want to understand how macroeconomic factors may affect retail digital transformation initiatives? Are you looking to understand how market consolidation might drive architectural changes and business processes for retailers? Are you looking to plan your career in a specific enterprise software ecosystem? If so, you have come to the right place.
This concise research note produced independently and without vendors’ influence, spans over eight pages. Offering brief insights into retail digital transformation trends, it details how they might impact enterprise software ecosystems. It talks about both macro factors such as economic growth, inflationary conditions, and geopolitical tensions. Then, It provides insights into micro factors such as mergers and acquisitions — or factors such as product and corporate strategy of different enterprise software vendors.
To create this report, we actively monitor enterprise software companies focusing on retailers impacting digital transformation trends through a variety of sources. These sources include surveys, interviews, and panel discussions. They also include proprietary databases, customer inquiries, industry reports, vendor briefings, and user forums. This guide is specifically designed for retail executives building a case for transformation in their organizations — or retail software product executives planning their R&D spend. This guide will also be helpful for retail digital transformation practitioners when planning their careers.
Questions this report will answer:
How will retail digital transformation trends such as AI agents impact the pricing models of retail software companies in 2025?
What challenges do retailers face when integrating AI agents across multiple systems?
How might AI governance platforms evolve to regulate AI agent interactions?
In what ways could generative AI search engines threaten Google’s market dominance?
How will ChatGPT-driven workflows change the landscape of paid media and consumer behavior?
What role will AI agents play in expedited content generation for retailers?
How will vector-based SEO strategies reshape search engine optimization?
What are the potential regulatory implications of AI-based personalization strategies, such as DeepFakes?
How might continued consolidation in the enterprise software industry affect retailers’ technology investments?
Why might retail digital transformation trends such as sustainability initiatives take a backseat in 2025, and how will brands still leverage them?
This is Our
Case Study
A brief walkthrough of a recent customer who went through the process of developing the strategy to transform their current eCommerce operations to include a buy-online-and-pick-up-in-store and buy-in-store-ship-to-home business model.
Problem
A leading fashion retailer with more than 30 stores throughout the United States was struggling with the customer experience and accommodation of business models such as buy-online-pick-up-in-store due to disconnected eCommerce and fulfillment systems. They needed omnichannel experience that could transform their experience and help them compete with their larger peers.
Solution
They hired ElevatIQ to assess their as-is and to-be state and come up with the strategy to enable the needed experience. Through the series of workshops and secondary research of their data, ElevatIQ formulated a strategy with the changes in business processes, information architecture, and systems.
Outcome
The strategy resulted in a clear alignment of their executive teams with a refined understanding of their business processes and operations. The strategy also resulted in a clear understanding of the investments and solutions required to implement the strategy.
