Last Updated on January 14, 2025 by Shrestha Dash
HubSpot CRM has a somewhat simpler data and process model, making it a better fit for SMBs focused on content-centric marketing workflows. On the other hand, Monday.com is geared towards small companies already using it for project management and those with custom CRM workflow needs, such as real estate and non-profits. HubSpot, in particular, is designed with a focus on upstream marketing activities, offering a stronger ecosystem, but it may not be the best fit for companies with complex audiences or transactional customer-facing workflows. On the other hand, Monday.com may not be an ideal choice for companies that can easily find other options through a pre-built platform.
HubSpot excels in user-friendliness and customization, even though it may not match the depth of customer and field service workflows or provide as many built-in custom objects for specific industries. On the other hand, implementing Monday.com internally would require a tighter governance process, especially if it is being used for cross-functional workflows. To better understand HubSpot vs Monday.com CRM systems, let’s take an in-depth look into their features, strengths and weaknesses.


HubSpot CRM | Monday.com CRM | |
Started in | 2006 | 2004 |
Ownership by | Publicly traded listed on the NYSE under the ticker symbol HUBS | Publicly traded listed on the Nasdaq under the ticker symbol MNDY |
No. of customers | >70,000 | >225,000 |
What Is HubSpot CRM?
HubSpot CRM is a leading choice for smaller companies aiming for seamless integration of customer-centric workflows, covering essential CRM processes such as sales, service, CMS, and marketing automation. In contrast to Salesforce, HubSpot excels in user-friendliness and customization, even though it may not match the depth of customer and field service workflows or provide as many built-in custom objects for specific industries.
However, this adaptability might pose challenges for companies unfamiliar with robust data and process governance. HubSpot CRM proves advantageous, especially for content-heavy B2B companies aiming for centralized management of digital marketing and sales channels. The recent acquisition of Clearbit further enhances HubSpot’s capabilities by integrating data and intelligence with core CRM processes, solidifying its position in the market.

What Is Monday.com CRM?
Monday.com is geared towards small companies already using it for project management and those with custom CRM workflow needs, such as real estate and non-profits. However, it may not be an ideal choice for companies that can easily find other options through a pre-built platform.
Implementing Monday.com internally would require a tighter governance process, especially if it is being used for cross-functional workflows. The fluidity of the platform might lead to business users’ overengineering process, leading to the creation of technical backlog and maintenance nightmares in the long term. Also, confidently predicting and estimating the final costs requires solution architecture expertise.

HubSpot vs Monday.com CRM Comparison
Navigating the choice between HubSpot vs Monday.com CRM is a significant decision for businesses particularly looking for operational efficiency and strategic alignment. Thus, this section delves into the comprehensive comparison of HubSpot vs Sugar CRM across various critical dimensions.
HubSpot CRM | Monday.com CRM | |
Data Model | Isn’t well-suited for complex operational use cases. | It has a fluid structure very similar to spreadsheets. |
CRM Features | It may not suit companies with deeper compliance, regulatory, and quoting needs. | Relatively limited, and it does not offer all the advanced features. |
Ecosystem | The second choice for most leading marketing technologies to integrate with. | Most popular options for downstream capabilities. |
Marketing Automation | Provides an immersive experience as it’s part of the same product and data model. | Capabilities are limited natively. May be able to support some campaigns and may have some add-ons. |
Integration | Provides options for seamless integration with other CRM systems, CMS platforms, and eCommerce tools. | It’s cell-level notification, and workflow capabilities are appealing for building custom integrations and workflows for ad-hoc processes. |
Operational Capabilities | The operational capabilities are not as detailed as some of the other CRM systems. | Would require substantial development and consulting to get the same workflows available natively with other platforms. |
Territory and Comp Planning | The weaker data model makes it less suitable for industries requiring robust out-of-the-box capabilities. | Would require substantial development and consulting to get the same workflows available natively with other platforms. |
Customizability | Custom objects come with significant limitations, particularly around parent-child hierarchies. | Serves as a highly customizable technical platform. |
Price | Offers a free version, but the price spikes substantially with tricky limits and tiers, making estimating prices highly challenging. | Relatively inexpensive to start on the platform, but limitations baked with pricing tiers may lead to unexpected costs. |
HubSpot vs Monday.com CRM Module Comparison
Both platforms offer a plethora of features and functionalities designed to streamline business operations and enhance efficiency. In this feature comparison, we delve into particularly the distinct capabilities of HubSpot vs Monday.com CRM across various critical dimensions, providing insights to aid businesses in making informed decisions regarding their CRM selection. Thus, this section discusses features under each of the following modules, particularly marketing, sales, customer service and e-commerce.
Marketing
In this section, we are discussing a detailed comparison of the marketing capabilities particularly offered by HubSpot vs Monday.com CRM. By examining their respective strengths and functionalities, particularly in managing marketing processes. Businesses can therefore gain valuable insights to determine the best-suited CRM solution for their marketing needs.
Features | HubSpot CRM | Monday.com CRM |
Content Creation | Offers tools for creating blog posts, landing pages, and also marketing emails. | Helps create and manage content such as email campaigns and landing pages. |
SEO Tools | Includes built-in SEO recommendations and also optimization features. | Doesn’t have dedicated SEO tools. |
Social Media Management | Allows scheduling, publishing, and also monitoring of social media posts. | Doesn’t offer social media management features. |
Email Marketing | Includes email marketing tools with templates, automation, and also analytics. | Includes email marketing capabilities to create, send, and track email campaigns. |
Analytics | Provides detailed analytics and reporting particularly on marketing campaigns. | Offers capabilities to track and analyze your marketing, sales, and customer support metrics. |
Sales
In this comparison, we explore and analyze the sales capabilities of HubSpot vs Monday.com CRM, shedding light particularly on their respective strengths and weaknesses.
Features | HubSpot CRM | Monday.com CRM |
Lead Management | Manages leads with tracking and nurturing tools. | Helps capture, track, and nurture leads throughout the sales process. |
Sales Pipeline Management | Visualizes and also tracks sales pipeline stages and progress. | Helps visualize and sales pipeline effectively. |
Email Tracking | Tracks email opens, clicks, and responses. | Can track email interactions with your leads and customers. |
Meeting Scheduling | Integrates with calendars for easy scheduling of meetings. | Helps make it easy to set up and manage appointments with clients. |
Collaboration Tools | Facilitates team collaboration with shared information and tasks. | Offers collaboration tools that facilitate teamwork and communication. |
Customer Service
In this comparison, we explore and analyze the customer service capabilities of HubSpot vs Monday.com CRM, shedding light particularly on their respective strengths and weaknesses.
Features | HubSpot CRM | Monday.com CRM |
Ticket System | Offers a support ticketing system for customer inquiries. | Doesn’t have a dedicated ticketing system. |
Live Chat | Provides live chat support for customer interactions. | Doesn’t offer live chat functionality. |
Customer Support Automation | Automates customer support processes and workflows. | Includes automation features such as automated email sequences and task reminders. |
Omni-channel Support | Supports multiple channels like email, chat, and also social media. | Doesn’t provide omni-channel support. |
E-commerce
In this comparison, we explore and analyze the e-commerce capabilities of HubSpot vs Monday.com CRM, shedding light particularly on their respective strengths and weaknesses.
Features | HubSpot CRM | Monday.com CRM |
Product Catalog Management | Manages product listings and also descriptions. | Manages product catalog and SKUs. |
Order Fulfillment | Tracks and manages order processing and fulfillment. | Offers features such as tracking incoming orders, managing inventory, and automating the fulfillment process. |
Personalized Shopping Experiences | Customizes shopping experiences particularly based on customer behavior. | Offers AI-powered tools to support personalized shopping experiences. |
HubSpot vs Monday.com CRM Pros
When evaluating CRM solutions, understanding the distinct advantages of HubSpot vs Monday.com CRM is crucial. In this section, we are particularly exploring the strengths of HubSpot vs Monday.com CRM across various dimensions. Thus, shedding light on their respective capabilities and functionalities.
HubSpot CRM | Monday.com CRM |
Stronger with upstream marketing and also content-driven workflows. | Serves as a highly customizable technical platform. |
Has strong workflows and also custom-coded actions. | Excels in ad-hoc workflows and offering superior customization capabilities. |
Offers consolidated platform that siloed apps. | Easily build automated actions and integration with other apps. |
Offering fairly detailed custom objects. | Best for industries such as non-profit and real estate. |
HubSpot vs Monday.com CRM Cons
Just like recognizing strengths is important, it’s also crucial to weigh the specific drawbacks of HubSpot vs Monday.com CRM. Therefore, in this section, we will delve into the limitations and challenges associated with HubSpot vs Monday.com CRM across various operational and financial dimensions.
HubSpot CRM | Monday.com CRM |
Not fit for ad-hoc flows. | Risk of over-engineering processes, potentially impacting downstream workflows. |
Overall expensive, also tiers are tricky to work with. | Fundamentally a project management tool, necessitating the construction of advanced CRM functionality and reports. |
The data model is rigid and also weak for B2B businesses. | May lack referential integrity between business objects, |
It may not suit companies particularly with deeper compliance, regulatory, and quoting needs. | Upstream integration options would be limited compared to HubSpot. |
Conclusion
When choosing between HubSpot vs Monday.com CRM, the decision hinges on your business needs, operational focus, and preferred level of customization. HubSpot CRM is a well-rounded choice for SMBs aiming to streamline their upstream marketing workflows, with strong capabilities in content creation, marketing automation, and integration with various tools. It excels in user-friendliness and offers robust features for B2B companies focused on centralized digital operations. However, its pricing structure and limitations in ad-hoc flows or advanced custom objects may be a drawback for some businesses.
On the other hand, Monday.com CRM is an excellent option for smaller organizations already leveraging it as a project management tool or those in niche industries like real estate and non-profits. It offers a high degree of customizability, making it suitable for businesses with unique CRM workflow requirements. However, its project management roots mean it may require significant effort to develop advanced CRM functionality, and over-engineering processes could lead to maintenance challenges. Both systems have their strengths and limitations, so businesses should carefully evaluate their specific needs. Also, seeking assistance from an independent CRM consultant can significantly aid the decision-making process.
