What Is A CRM System?

What is a CRM system? Customer Relationship Management?

Do you remember your first customer when you started your business? As a small business, you got your first customer, growing because none of your bigger competitors could match the personalized attention you provided. But now, with growth, you are having a hard time providing the same level of attention that you always wanted. Unless you know what a CRM system is and how it might help retain the same levels of customer experience, you might struggle to grow.

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The importance of CRM Systems

Maybe you have now grown your business to $1M in revenue or more, and you are still able to provide the same personalized service. An example of your differentiated service could be that you can remember each one of them by name. You can recall every interaction you have had with them in the past couple of years. And maybe you can remember the names of their kids and dogs as well. However, with growth comes problems. You are probably growing more than you can manage–or you would prefer to manage.

With the increase in customers and transactions, everything seems overwhelming. Perhaps you are already working long hours and not able to catch the amount of sleep you would like to get. This is where the CRM system helps.


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Imagine having a personal assistant who could remember each interaction and transaction in detail, and you could access it from anywhere, irrespective of whether you are in front of your computer or your cell phone.

To break it down further, CRM stands for “Customer Relationship Management.” These systems are designed to capture all your entities or stakeholders, including leads, prospects, customers, partners, sales, or processes such as order-to-cash. They also capture all of their transactions or interactions, such as quotes, opportunities, and orders.

There are several types of CRM systems in the market, with varying levels of complexity. Some CRM systems could be as a basic data store of your leads, contacts, and interactions, while others could manage the entire customer life cycle and their touch points.

Wrapping up!

Now that you know a bit about CRM systems, you must be wondering which are the top CRM systems available in the market. Review the list of the leading CRM systems in the market.

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