Large companies, like other market segments, have specific needs that call for specialized capabilities. As they move beyond the mid-market segment, these organizations must unify their global workloads within a single system to enable cohesive governance and effective global planning. Their workflows and security needs often involve multiple approval stages and layered access controls, which …
Mid-market companies, like any other market segment, have distinct complexities that require tailored CRM capabilities. Having outgrown small business CRMs, they now face challenges that were less relevant in their earlier stages. This realization allows them to justify a larger implementation budget to address obstacles hindering growth. At this stage, the focus often shifts to …
As smaller businesses outgrow the startup phase, they often need to consolidate data silos. But, with their limited budgets (and somewhat misaligned functions), complete consolidation may be challenging at this stage. Unlike startups, which generally struggle to build a consistent go-to-market strategy due to their limited customer base, smaller businesses commonly have a relatively streamlined …
CRMs are often the first software that startups adopt, though their scope varies. For some companies, a CRM primarily tracks customer interactions, while for others, it serves to drive revenue. Generally, startup organizations tend to be lean, with minimal layers of management. Sales territories and compensation structures are usually flexible, as early-stage startups may lack …
Similar to other horizontally overlapping categories transcending industries, the Enterprise Asset Management (EAM) category is broad, covering a range of solutions, some integrated with hardware vendors while others deeply buried inside ERP systems. The range of use cases might differ based on the industries – and the asset types tracked. For example, in real estate …
Marketing Automation. The noisiest category ever – due to lower barriers to entry. Generally, falling within the CRM systems category, specifically handling upstream marketing efforts. One key component is email marketing, but they also include SMS marketing and omnichannel capabilities, often integrating with CMS. Whether embedding widgets on websites through a CMS within the marketing …
Unlike most other industries, field service industries have their own “personalities,” with varying business processes depending upon the micro-vertical. An example of these micro-verticals could be traditional field service categories such as appliance repair – or home cleaning (think field workers carrying mobile devices!). However, they could also be the field service department intertwined with …
Plastic extrusion companies. Used in various industries such as construction, automotive, aerospace, medical, packaging, consumer goods, electronics, and agriculture, they specialize in the manufacturing process called plastic extrusion. Because of its material efficiency, continuous production, and minimal post-processing needs, it differs from other manufacturing companies. The business model could be B2B or B2C. In the …
Machinery Manufacturing Companies. Designing, producing, and assembling equipment used in various industries, such as agriculture, construction, and aerospace, are uniquely different when it comes to their needs. They differ as they create complex machines, requiring long standing processes for engineering departments and an army of engineers collaborating with customers. Their business model could be as …
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Apparel manufacturing companies. They specialize in producing clothing and related accessories. They encompass a range of processes, from design and fabric sourcing to production and distribution. These companies are integral to the fashion industry, catering to consumer demands for a wide variety of garments, including casual wear, formal attire, sportswear, and accessories like footwear and …
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This digital transformation report summarizes our annual research on ERP and digital transformation trends and forecasts for the year 2025.
